Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and minds to your cause, you will first have to tell them who you are. Billions of us now use digital...
What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions”. So I started to research on how best to answer and use a 2 point strategy to...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer (CMO) wants to...
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...
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