How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
I woke up this morning to an epiphany – How do we convert this amazing database of prospective clients that we have gathered over the last year to actual sales for the company? The answer can be broken down into three simple steps. The ultimate goal of any...
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing. What does digital disruption mean? Digital disruption is the phenomenon where changes that are enabled by digital technologies occur at a pace and magnitude that disrupts established...
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and minds to your cause, you will first have to tell them who you are. Billions of us now use digital...
I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...
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