Written by Sachin Mahajan, Director IOT Until and unless you have been hiding under a rock, odds are that you have heard about the fascinating world of IoT and the transformational impact it is going to have on our lives. As more and more consumer companies realize...
In simple words, because, without a bit – no, a lot – of help, it’s not supposed to. There’s something seriously wrong with your penetration, commercialization and marketing strategy if you believe your product is so unique that potential clients will be queueing up...
Close the deal tipsIf you’ve been long enough in the market – and I’m sure most of you have – the question you come across all the time – how do I close the deal…..you all know about that one deal that simply refused to close, the one you just couldn’t bag...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
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