Developer – Marketing Automation

Posted 2 years ago

Telco in Downtown Toronto is looking for a developer resource for our Marketing Automation Campaigns on contract.

Job description:
* Responsible for end-to-end development and deployment of multiple campaigns including targeted and personalized promotional campaigns on email and SMS systems
* Lead and execute email campaigns; including the build of personalized and dynamic emails, data integrations and segmentation, and QA procedures
* Design trigger based journeys and workflows to deliver cross-channel marketing capabilities
* Partner with Communication teams and creative agency to deliver development projects
* Collaborate with marketing stakeholders to provide recommendations on enhancing and maximizing the effectiveness of email marketing performance and customer engagement
* Collaborate with data strategy and delivery teams to identify new datasets to build personalized journeys
* Partner with digital marketing team to integrate email programs and Adtech (DMP)
* Lead enhancement and adoption of Adobe campaign platform for marketing needs
* Accountable for providing technical leadership and contribute to system architecture to further define and develop email system, as well as other tech/back-end systems
* Be subject matter expert to identify the scope of work and provide initially estimated timelines for projects
* Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations
* Lead and support the implementation of special web projects and initiatives as required

* 2-4 years of experience as a system analyst or administrator expert in Adobe Campaign and/or similar MAP
* 5-7 years of experience in HTML, JavaScript, CSS, API Web development
* 3-4 years of experience building cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
* Proficient with SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience Manager, Adobe target
* Familiar with REACT language
* Familiar with AI-powered data solutions such as
* Competent in applying contact strategy, developing A/B testing and segmentation
* Ability to work diplomatically and collaboratively in a cross-functional environment * Experience establishing and maintaining cross-functional relationships
* Takes ownership, initiative, shows a sense of urgency and is self-directed
* Creativity and problem-solving ability to overcome unexpected obstacles
* Team player with strong interpersonal skills and strategic thinker who can push the status quo to drive change
* Excellent time management, project management, and organizational skills
* Ability to deliver high-quality work in a fast-paced environment
* Passion for agile development and advancing through challenges
* Ability to manage vendors and work with them to drive quality product changes
* Strategic, innovative and systematic thinker
* Excellent writer and communicator (in both the written and verbal form)

Great to have:
* MBA / Masters in Computer science or Marketing
* Adobe marketing cloud certification
* Agile Scrum master certification

Job Features

LocationDowntown, Toronto

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