Vertical focus – IoT in Retail

Executive Summary

• Market Opportunity – IoT hardware paired with mobile apps retail solutions
• In the US, $44.4B beacon-triggered messages in 2016 (Business Intelligence Monthly)

MarkiTech – Understanding the retail segment

3 Key Retail Trends

• Smart shelfs
• Traceability
• Customer flow

3 Challenges IoT can resolve

• Inventory accuracy
• Customer buying behavior
• Speed of fulfilment

3 Uses of IoT in Retail

• Beacons in store
• RFIDs for inventory
• Loss prevention tracking

IoT Retail – how we can help?

MarkiTech in IoT – From Strategy to Sales we have it all covered

• Product
• Sales, System Integration
• Operations

Why MarkiTech?

• Internal & External Stakeholder, Culture, Relations – UNDERSTANDING
• Our IoT, Technology, Product, Sales and Implementation – EXPERIENCE
• End to End IoT Professional Services with focus on vertical solutions (Health, Retail) – FOCUS

Client Engagement / Proposals

• GROUPON
• Sears
• Pepsi at Walmart

How can we help – Proposal

• CONSULT (per hour) – Retail Strategy Gap and STORE 2016 Analysis, Business Development
• COMPLEMENT (per contract)- TELUS Internal Resources
• IMPLEMENT (per project) – Content Marketing, SEM, Product Gap Analysis, Research

Digital Marketing Services – What can we do?

Strangers

• SEO
• Blog
• Social Media
• Sites
• Mobile Optimization

Visitors

• Calls-to-action
• Forms
• Landing page optimization

Leads

• SEO, PPC, Ads
• Blog

Customers

• Email Optimization
• CRM Synch
• Lead Scoring
• Sales Alerts
• Personalized
• Email + Web + Social Nurturing

Promoters

• Feedback Forms
• Email + Web + Social
• Engagement

Tell us your business problem

Tell us about your project and we’ll get back to you with a free initial consultation.

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