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8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...

Creativity vs. Data-Centricity: Who is the Winner?

The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign.             Marketing Professionals have long...

3 Useful Tips for Blogging as New Marketing Content Writers

I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...