by Nauman Jaffar | Feb 15, 2016 | disruptive innovation, Marketing, sales
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing. What does digital disruption mean? Digital disruption is the phenomenon where changes that are enabled by digital technologies occur at a pace and magnitude that disrupts established...
by Nauman Jaffar | Nov 30, 2015 | Marketing
What is the purpose of marketing strategies? In the end, it comes down to being able to drive leads, which eventually drivesrevenue. Companies spend millions of dollars developing strategies to maximize their leads and an important component of lead generationhas to...
by Nauman Jaffar | Nov 27, 2015 | Marketing, marketing strategy
Why Podcasts? – you wonder. Aside from blogs, podcasts are another very effective strategy used in guerrilla marketing. SalesForce brings to you 5 ways to utilize this oft neglected yet extremely effective marketing tool. Click To Enlarge Via Salesforce Want to...
by Nauman Jaffar | Oct 28, 2015 | consulting, digital marketing, marketing strategy
Inspired by several conversations with and about Millennials, article reviews, eavesdropping conversations while walking down south from 51st Street to 18th Street in Manhattan, NY and Downtown, Toronto “I hate it and I don’t need to explain further”...
by Nauman Jaffar | Sep 24, 2015 | internet, internet of things, IOT, IT, Technology News
Written by Sachin Mahajan, Director IOT Until and unless you have been hiding under a rock, odds are that you have heard about the fascinating world of IoT and the transformational impact it is going to have on our lives. As more and more consumer companies realize...
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