by Nauman Jaffar | Jun 23, 2016 | marketing consultants, technology marketing consultants
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
by Nauman Jaffar | Jan 14, 2016 | internet of things, IOT, IT, Marketing, marketing strategy
News flash – In USA today, a cop pulled over a driver-less car because it was driving too slow. The cop had to let it go as he did not know who or what to charge for. Connected cars are already a reality, and in-vehicle wireless connectivity is rapidly expanding...
by Nauman Jaffar | Nov 17, 2015 | internet of things, IOT, marketing strategy
News flash – In US today, a cop pulled a driverless car because it was driving too slow. The cop had to let it go as he did not know who or what to charge for. Connected car, on the other hand, is already a reality, and in-vehicle wireless connectivity is...
by Nauman Jaffar | Jul 22, 2015 | Uncategorized
If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues, clients, and executives who think that social media and digital marketing is not the way to...
by Nauman Jaffar | Jun 25, 2015 | Advisory Services, Business, digital marketing, digital media, engagement, Marketing, marketing strategy
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
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