by Nauman Jaffar | Aug 6, 2015 | B2B, digital marketing
Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
by Nauman Jaffar | May 26, 2015 | B2B, Business, Consulting, digital advertising, digital marketing, entrepreneur, Entrepreneurship, entreprenuer, Marketing, marketing consultants, Marketing Creativity, Marketing Data, marketing strategy, professional services, small business, technology marketing consultants
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
by Nauman Jaffar | May 21, 2015 | Advisory Services, Business, Marketing, marketing consultants, Uncategorized
Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
by Nauman Jaffar | May 19, 2015 | Advisory Services, B2B, bowling alley strategy, Business, canada, Consulting, digital marketing, Diversity, entrepreneur, Entrepreneurship, Marketing, marketing consultants, Marketing Creativity, marketing strategy, networking, technology marketing consultants, Uncategorized
Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...
by Nauman Jaffar | May 14, 2015 | Business, Entrepreneurship, Marketing, marketing consultants, marketing strategy, Uncategorized
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing.Executive Summary – The context of this blog is a brief summary on:1. What does digital disruption mean?2. How does digital disruption affect companies?3. How can you handle digital...
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