by Nauman Jaffar | Apr 21, 2016 | digital marketing, Marketing
This blog post, infographic and its associated images have been reproduced with the explicit permission of Salesforce, Canada. While many people focus heavily on customer acquisition, they many not realize that each and every lost customer can negatively impact their...
by Nauman Jaffar | Apr 4, 2016 | digital marketing, Marketing, marketing strategy
Get readers to convert! I am a bit concerned about how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term...
by Nauman Jaffar | Feb 15, 2016 | disruptive innovation, Marketing, sales
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing. What does digital disruption mean? Digital disruption is the phenomenon where changes that are enabled by digital technologies occur at a pace and magnitude that disrupts established...
by Nauman Jaffar | Dec 17, 2015 | Marketing, marketing strategy
Get readers to convert! I am a bit concerned on how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term strategies to...
by Nauman Jaffar | Aug 31, 2015 | Advisory Services, consulting, digital marketing, Marketing, technology marketing consultants
In simple words, because, without a bit – no, a lot – of help, it’s not supposed to. There’s something seriously wrong with your penetration, commercialization and marketing strategy if you believe your product is so unique that potential clients will be...
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