After endless hours a week spent in scrum calls and team meetings having a major miscommunication between your teams can be frustrating. Not having your product match your marketing and your advertising not highlighting your standout features can drive...
This blog post, infographic and its associated images have been reproduced with the explicit permission of Salesforce, Canada.While many people focus heavily on customer acquisition, they many not realize that each and every lost customer can negatively impact their...
Get readers to convert! I am a bit concerned about how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term strategies...
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing.What does digital disruption mean?Digital disruption is the phenomenon where changes that are enabled by digital technologies occur at a pace and magnitude that disrupts established...
Close the deal tipsIf you’ve been long enough in the market – and I’m sure most of you have – the question you come across all the time – how do I close the deal…..you all know about that one deal that simply refused to close, the one you just couldn’t bag...
