After endless hours a week spent in scrum calls and team meetings having a major miscommunication between your teams can be frustrating. Not having your product match your marketing and your advertising not highlighting your standout features can drive...
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
The four “Ps,” Product, Pricing, Promotion, and Place have decided the fate of every ‘cash cow,’ ‘dog,’ ‘star,’ and ‘question mark’ ever brought to life. And ever since the rise of social, viral communities, ‘Promotion’ can now largely take place on the internet. That...
Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
Should a business invest their resources in developing a responsive website or is it equally as effective to have a non-responsive website design – one that costs less and perhaps requires less effort to develop?Spending resources on your website is an important...
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