by Nauman Jaffar | Aug 15, 2016 | B2B, digital marketing, social media
Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015 If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues,...
by Nauman Jaffar | Jul 18, 2016 | B2B, Consulting, digital marketing, Digital Media, marketing consultants, sales, social media, Uncategorized
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
by Nauman Jaffar | Oct 21, 2015 | Advisory Services, B2B, Business, digital advertising, digital marketing, Digital Media, Marketing, marketing strategy, mobile marketing
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
by Nauman Jaffar | Oct 13, 2015 | Advisory Services, B2B, Business, Consulting, digital marketing, Marketing, marketing consultants, Marketing Creativity, sales, small business, social media, Technology, technology marketing consultants
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
by Nauman Jaffar | Sep 29, 2015 | B2B, Business, internet of things, IOT, marketing strategy
Written by Nauman Jaffar (excerpts from McKinsey & Co. and personal experiences) One of the significant case study for IOT is the case of connected cars. Within the last one year, I have personally seen new models projecting and promoting connected capabilities....
by Nauman Jaffar | Aug 6, 2015 | B2B, digital marketing
Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
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