You are finally done with writing your blog post. It has been proof read and is good to go. The next thing you want to do is to publish it immediately. Behold! Do not make the mistake of posting your blog right away. Sit back and consider ways to ensure that your blog...
The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...
Whether you are a startup, a growth company or a mature company, and whether you want to sell products, gain subscribers, persuade followers or sway hearts and minds to your cause, you will first have to tell them who you are. Billions of us now use digital...
If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues, clients, and executives who think that social media and digital marketing is not the way to...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
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