Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
Product Launch (Stage 2) is key to success alongwith commercializing the product (Stage 3)I worked for a major telco provider for almost 12 years and helped launch, market and manage over 25 products during that period besides also developing my own service based...
According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
