Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...
Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing.Executive Summary – The context of this blog is a brief summary on:1. What does digital disruption mean?2. How does digital disruption affect companies?3. How can you handle digital...
Product Launch (Stage 2) is key to success alongwith commercializing the product (Stage 3)I worked for a major telco provider for almost 12 years and helped launch, market and manage over 25 products during that period besides also developing my own service based...
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