According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
By Nauman JaffarTechnology is enabling everything and I have been thinking about helping make a difference outside our mediocre, day to day, money oriented life. My recent course at HBS and experiencing the power and impact of Uber is like an epiphany. There were...
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