Extracted from a recent post by marc_saltzman and edited by Nauman Jaffar As a marketing and technology consultant and previous business leader who managed the mobile applications portfolio for our B2B segment – I keep getting asked as to which business apps do...
According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
MWC or Mobile World Congress 2015, as the name implies is the biggest event to hit the world of mobile communications. It is a four day event scheduled for 2nd – 5th March at the Mobile World Capital, Barcelona.MWC is the place to be, since it boasts more...
Like every other field, sales has also evolved past the hackneyed stereotypical image of a sales person, dressed in a hat and a coat, a briefcase in hand, going door-to-door, getting people to buy from them. With the shift in consumer behaviour,...
High level synopsisProviders of luxury will need to offer more than expense items than to take advantage of the growing market. Sophisticated consumer are shifting their preferences and marketers need to pay attention. Revenues of upmarket hotels this...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
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