by Nauman Jaffar | Aug 29, 2016 | digital advertising, digital marketing, digital media, marketing consultants
Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
by Nauman Jaffar | Aug 8, 2016 | internet, internet of things, IOT, Marketing, marketing consultants, marketing strategy
News flash – In USA today, a cop pulled over a driver-less car because it was driving too slow. The cop had to let it go as he did not know who or what to charge for. Connected cars are already a reality, and in-vehicle wireless connectivity is rapidly expanding...
by Nauman Jaffar | Jul 18, 2016 | B2B, consulting, digital marketing, digital media, marketing consultants, sales, social media, Uncategorized
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
by Nauman Jaffar | Jul 7, 2016 | digital advertising, digital marketing, digital media, Marketing, marketing consultants, marketing strategy, mobile marketing, social media
Should a business invest their resources in developing a responsive website or is it equally as effective to have a non-responsive website design – one that costs less and perhaps requires less effort to develop?Spending resources on your website is an important...
by Nauman Jaffar | Jun 23, 2016 | marketing consultants, technology marketing consultants
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
by Nauman Jaffar | Jan 8, 2016 | digital marketing, Marketing, marketing consultants, marketing strategy
Read about the dilemma our CEO was faced with while deciding which marketing automation tool to partner with for our very own Digital Marketing and Consulting Business! On 25th April, 2015, after several weeks of consideration and some sleepless nights, I was about to...
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