Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
Read about the dilemma our CEO was faced with while deciding which marketing automation tool to partner with for our very own Digital Marketing and Consulting Business! On 25th April, 2015, after several weeks of consideration and some sleepless nights, I was about to...
What better way to start this blog than by quoting from Alvin Toffler’s 1970 book “Future Shock”: “future shock” [is] a way of describing the social paralysis induced by rapid technological change…”. And in defining the components of this “shock”, Toffler...
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
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