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Are Marketing and Sales one and the same?

Are Marketing and Sales one and the same?

 Many think that marketing and Sales functions are one and the same. Let us define these two functions.             Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.            Sales is...
Why We Turn Away 90% of Our Opportunities – Kyle Reyes

Why We Turn Away 90% of Our Opportunities – Kyle Reyes

  A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month.Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything...
4 Business ideas for the next 10-20 years that will flourish

4 Business ideas for the next 10-20 years that will flourish

1. Green in Construction We just changed our toilets in home and I realized the significance of green in construction - Thanks in part to new building codes and tax incentives--along with a rebound in the housing market--eco-friendly building is having a moment. With...