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5 new strategies – marketing to digital consumer

Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer                I use this cliché advisedly here; it is indeed...

3 questions to ensure SaaS product marketing success and answer “why my technology product is NOT flying off the shelf”

In simple words, because, without a bit – no, a lot – of help, it’s not supposed to. There’s something seriously wrong with your penetration, commercialization and marketing strategy if you believe your product is so unique that potential clients will be queueing up...