SaaS provider Spontbox announced the launch of its flagship product this week, a technology that reconfigures social media for display on digital signage
Now available in the U.S. and Canada, the solution extends the use of existing social marketing resources, adding value to a company’s web content.
Since its soft launch in June 2014, Spontbox acquired nearly 50 clients. Spontbox creates an engaging TV channel for its clients using publicly available social media from product manufacturers and third party reviewers. This custom channel educates the consumer about new products and services and gives them a preview of their social experience as a subscriber to the client’s Facebook page or Youtube channel. Combined with customizable media feeds from reputable entertainment and news sources, Spontbox strengthens its clients’ social outreach.
“Many companies have a wealth of content already posted to social media channels that for one reason or another does not find the appropriate audience.” Spontbox founder Mo Nasseri said of his motivation to start the company. “Much of this social content never reaches their consumer base. Our technology parlays this existing content into digital signage for display within a business to maximize the impact and visibility of its social media efforts.”
Initially targeting dealerships, Spontbox has gained traction in the automotive industry. The company plans to grow with the rebounding U.S. automotive market, which saw a 50% increase in manufacturing sales from 2009 to 2013. Spontbox’s social channel increases consumer awareness of ongoing promotions and news from carmakers, providing benefits to dealerships over traditional TV programming.
Nasseri intends to expand the reach of Spontbox’s technology. The solution offers benefits to any industry where customers spend time shopping or waiting for service, such as hospitals, corporate lobbies, malls, and other retail stores. Accordingly, the company plans to extend its marketing efforts to retail and service providers in the future.
Spontbox is an international SaaS provider for social media digital signage. The company currently supports Facebook and Youtube, but will soon expand its offerings to include Pinterest, Twitter, and Instagram. The company capitalizes on social media trends to increase the impact of its clients’ social marketing resources. Spontbox uses digital display to simplify social visibility and engage consumers, while strengthening clients’ brand image. With its latest technology solution, Spontbox streamlines content from multiple social channels to turn customers into “followers.”