Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place? Company CEOs often...
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. Â We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
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