Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
We have already heard a lot and seen a lot of action with respect to companies moving towards an outsourcing model. We saw the HR functions outsourced, then other widespread functions like customer service call centres got the same treatment. Now we are seeing the...
