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Creativity vs. Data-Centricity: Who is the Winner?

The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign.             Marketing Professionals have long...

3 Useful Tips for Blogging as New Marketing Content Writers

I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...

Successful CEOs, their 6 characteristics plus one and focus on marketing

Characteristics of successful CEOsAs a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J   I wanted to convert their verbal jibes into positive energy – so I woke up and...

Digital Marketing and inbound sales tactics are making it possible for startups to reach small business and beyond – should that be the primary marketing strategy?

      Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything - we at MarkiTech, knew that  digital marketing and social media was the vedge to open doors with new B2C customers –...

Digital Marketing for Small Business is no longer a nice to have but a must have

Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...

Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

  Have you heard all those technology and marketing buzz words - Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube Videos,...