Get readers to convert! I am a bit concerned about how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term strategies...
I woke up this morning to an epiphany – How do we convert this amazing database of prospective clients that we have gathered over the last year to actual sales for the company? The answer can be broken down into three simple steps.The ultimate goal of any...
News flash – In USA today, a cop pulled over a driver-less car because it was driving too slow. The cop had to let it go as he did not know who or what to charge for. Connected cars are already a reality, and in-vehicle wireless connectivity is...
Read about the dilemma our CEO was faced with while deciding which marketing automation tool to partner with for our very own Digital Marketing and Consulting Business!On 25th April, 2015, after several weeks of consideration and some sleepless nights, I was about to...
So! You made that brilliant website like we advised you to over the past few weeks, yummy as a pastry, layers and all. And you proudly displayed it in your shop window through Search Engine Optimisation. But then you got busy with the sales, and there was no one to...
In past blogs, we have met the Millenial, and we have discovered that, with an uninterrupted stream of information flowing in his direction, he/she is spoilt for choice and has a very short attention span. We have also learnt some tricks about riveting that attention...
