Includes expert opinion from WIRED Blog, written by ANDY GREENBERG AND KIM ZETTER.I often tell the story of how Dick Cheney’s (Ex-VP of United States) heart pacemaker which was connected to the hospital, was potentially at a risk of being hacked by terrorists....
So! You made that brilliant website like we advised you to over the past few weeks, yummy as a pastry, layers and all. And you proudly displayed it in your shop window through Search Engine Optimisation. But then you got busy with the sales, and there was no one to...
In past blogs, we have met the Millenial, and we have discovered that, with an uninterrupted stream of information flowing in his direction, he/she is spoilt for choice and has a very short attention span. We have also learnt some tricks about riveting that attention...
Darwin’s concept of evolution is not only limited to humans anymore – as search engine algorithms change, modify and evolve, so do SEO techniques. Search Engine Optimization (SEO) has long since grown past the rankings game – the search engines are no longer...
What is the purpose of marketing strategies? In the end, it comes down to being able to drive leads, which eventually drivesrevenue. Companies spend millions of dollars developing strategies to maximize their leads and an important component of lead generationhas to...
