Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
The four “Ps,” Product, Pricing, Promotion, and Place have decided the fate of every ‘cash cow,’ ‘dog,’ ‘star,’ and ‘question mark’ ever brought to life. And ever since the rise of social, viral communities, ‘Promotion’ can now largely take place on the internet. That...
Written by Nauman Jaffar I was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. What he said, echoed my sentiments exactly when I was in his place; “After sending out hundreds of résumés to dozens of...
Should a business invest their resources in developing a responsive website or is it equally as effective to have a non-responsive website design – one that costs less and perhaps requires less effort to develop?Spending resources on your website is an important...
We are all attached to our mobile phones, using them when we are commuting, waiting in line, or even at home. Interestingly, a survey by 11 Mark, 75% of Americans have also been found guilty of taking their mobility devices to the bathroom. According to a study by app...
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
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