Is it a friend or a foe? Digital Disruption shakes the world of sales and marketing.What does digital disruption mean?Digital disruption is the phenomenon where changes that are enabled by digital technologies occur at a pace and magnitude that disrupts established...
Source: Cisco predictionsWhat a charming turn of phrase to describe a trend that has the potential for sinister, ubiquitous, paralyzing control of your life or the not so sinister but equally pervasive, liberating revolution in how you live: the Internet of Things...
Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation, Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...
The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...
