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Best practices, ideas, ROI and tips for content creation

  Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds  and others)   Executive Summary Every business decision maker, digital marketing expert or chief marketing officer...

8 simple techniques to negotiate for tech companies entering North American market

Negotiating well is key to starting business in any country [cta] Executive Summary: A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome...
Pursuit of a Dominant Design – Key to Disruptive Innovation

Pursuit of a Dominant Design – Key to Disruptive Innovation

The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...