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Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

  Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...
Pursuit of a Dominant Design – Key to Disruptive Innovation

Pursuit of a Dominant Design – Key to Disruptive Innovation

The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...