Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...
Learn about Key Technology Trends, Post Mortem Analysis of 2015 Mobile World Congress & Our Unique Perspective on Next BIG Business OpportunityWith all the hype, commotion and can-not-miss content flowing throughout the 4 day event we want to find the answers to...
Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...
Extracted from a recent post by marc_saltzman and edited by Nauman Jaffar As a marketing and technology consultant and previous business leader who managed the mobile applications portfolio for our B2B segment – I keep getting asked as to which business apps do...
Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
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