MWC or Mobile World Congress 2015, as the name implies is the biggest event to hit the world of mobile communications. It is a four day event scheduled for 2nd – 5th March at the Mobile World Capital, Barcelona.MWC is the place to be, since it boasts more...
Like every other field, sales has also evolved past the hackneyed stereotypical image of a sales person, dressed in a hat and a coat, a briefcase in hand, going door-to-door, getting people to buy from them. With the shift in consumer behaviour,...
High level synopsisProviders of luxury will need to offer more than expense items than to take advantage of the growing market. Sophisticated consumer are shifting their preferences and marketers need to pay attention. Revenues of upmarket hotels this...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
It is worrying times or is it not – bankers and lawyers are being priced out of pricy downtown offices. At Harvard recently, I was told that 1/5th of top MBA schools are joining tech firms almost 50% more than those joining investment banks. Janet Yellen of the...
Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
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