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Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

  Have you heard all those technology and marketing buzz words - Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube Videos,...
Are Marketing and Sales one and the same?

Are Marketing and Sales one and the same?

 Many think that marketing and Sales functions are one and the same. Let us define these two functions.             Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.            Sales is...