Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation, Â Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...
Today at our weekly team meeting we decided we needed to hire our first employee….Now my  LinkedIn post reads something like this —Looking for a talented individual with great communication, high enthusiasm, sales & marketing background, flavor for...
 Many think that marketing and Sales functions are one and the same. Let us define these two functions.       Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.      Sales is...
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