Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
How to counter questions about sales person?What is your sales price? I knew that I will be asked this question in the coming customer meeting. And the worry in mind was “How To Counter Sales Price Questions“. So I started to research on how best to answer...
Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired colleagues,...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
Toronto, Canada: MarkiTech is pleased to announce that it has joined HubSpot as a Certified Agency Partner. Hubspot, the world’s leading inbound marketing and sales platform, recognizes the value of its certified agency partners and is glad MarkiTech is...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
IOT – Am I a fad or not?Millions (by 2015), Billions (by 2017) & Trillions (by 2020) of connected devices – Up uptil a few months ago, I heard Internet of things is the next big thing. Companies were creating significant teams and special Investment funds to...
How to create content and maximize ROI Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital...
