by Nauman Jaffar | Jun 6, 2015 | Advisory Services, B2B, bowling alley strategy, Business, Consulting, digital advertising, digital marketing, Digital Media, entrepreneur, Entrepreneurship, Marketing, marketing consultants, Marketing Creativity, marketing strategy, technology marketing consultants, Uncategorized
How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
by Nauman Jaffar | Jun 4, 2015 | digital advertising, digital marketing, Digital Media, Marketing, Marketing Creativity
I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...
by Nauman Jaffar | May 26, 2015 | B2B, Business, Consulting, digital advertising, digital marketing, entrepreneur, Entrepreneurship, entreprenuer, Marketing, marketing consultants, Marketing Creativity, Marketing Data, marketing strategy, professional services, small business, technology marketing consultants
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
by Nauman Jaffar | May 21, 2015 | Advisory Services, Business, Marketing, marketing consultants, Uncategorized
Executive Summary Claimed as the second best country in the world to do business in 2014, the Canadian market offers great potential for entrepreneurs from all over the world. But just like its winters, Canada may be brutal if the business owners come unprepared. The...
by Nauman Jaffar | May 11, 2015 | B2B, Consulting, digital marketing, internet, Marketing, marketing consultants, Marketing Creativity, Marketing Data, marketing strategy, social media, Technology
The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign. Marketing Professionals have long...
by Nauman Jaffar | May 5, 2015 | Uncategorized
Product Launch (Stage 2) is key to success alongwith commercializing the product (Stage 3)I worked for a major telco provider for almost 12 years and helped launch, market and manage over 25 products during that period besides also developing my own service based...
by Nauman Jaffar | May 3, 2015 | B2B, Business, Consulting, Digital, digital marketing, Digital Media, Entrepreneurship, Marketing, Strategy, Technology
Characteristics of successful CEOsAs a CEO of Zero $ company right now (a start-up) as most of “so” called social friends tried ridiculing about my situation at an event yesterday -J I wanted to convert their verbal jibes into positive energy – so I woke up and...
by Nauman Jaffar | Apr 28, 2015 | B2B, Business, Consulting, digital advertising, digital marketing, Digital Media, Entrepreneurship, entreprenuer, Marketing, marketing consultants, SMB, Technology, technology marketing consultants
Social networking site use by age group, over time Based on the needs of the demographic change and how technology was evolving everything – we at MarkiTech, knew that digital marketing and social media was the vedge to open doors with new B2C...
by Nauman Jaffar | Apr 25, 2015 | B2B, Business, Consulting, Marketing, Technology
On 25th April, 2015, after several weeks of consideration and some sleepless nights, I am about to make a decision to became a HubSpot Partner but then got introduced to Infusuionsoft tool by a friend. I thought, as a startup – With over 1800 marketing companies in 44...
by Nauman Jaffar | Apr 22, 2015 | Advisory Services, B2B, Business, Consulting, digital advertising, digital marketing, Digital Media, Entrepreneurship, entreprenuer, ICT, Marketing, marketing consultants, marketing strategy, professional services, Startups, Technology, technology marketing consultants
Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...
