News flash – In US today, a cop pulled a driverless car because it was driving too slow. The cop had to let it go as he did not know who or what to charge for. Connected car, on the other hand, is already a reality, and in-vehicle wireless...
Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015 If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or uninspired...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Is RIM Sinking?Opinion by Nauman Jaffar on techvibe article by Knowlton Thomas on April 15, 2015Product, Marketing, Technology, Seeking Opinion and Marketing ConsultantI launched the first blackberry for a leading Canadian Operator back in 2003 as a product...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
