Like every other field, sales has also evolved past the hackneyed stereotypical image of a sales person, dressed in a hat and a coat, a briefcase in hand, going door-to-door, getting people to buy from them. With the shift in consumer behaviour,...
Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
