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Has marketing evolved  with technology –  4 Fundamental characteristics that still define the past and future of marketing success

  Have you heard all those technology and marketing buzz words - Marketing automation, Lead nurturing & generation,  Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube Videos,...

Making sense of sales generation process using marketing automation tools

Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...
What does it take to be a good salesperson?

What does it take to be a good salesperson?

Like every other field, sales has also evolved past the hackneyed stereotypical image of a sales person, dressed in a hat and a coat, a briefcase in hand, going door-to-door, getting people to buy from them.                 With the shift in consumer behaviour,...
Are Marketing and Sales one and the same?

Are Marketing and Sales one and the same?

 Many think that marketing and Sales functions are one and the same. Let us define these two functions.             Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising.            Sales is...