Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
Working for someone and working for yourself require two completely different mindsets. It is like knowing you will get a fish at the end of the each month to eat with your family while the other one is like going out fishing not knowing how many fish will you be...
One of the key learnings from Day 1 at HBS has been the ever growing importance by companies to continue to evaluate, critique, dialogue, discuss, research and evolve their strategy. Strategy needs to be dynamic.Those companies that think that they have a good handle...
Internet penetration will reach 50 users per 100 people in 2015. Helped partly by the web’s remorseless advance, software will be the oat exciting corner of the IT industry – This according to Forrester, a research house, outlays on computer programs will...
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