Should a business invest their resources in developing a responsive website or is it equally as effective to have a non-responsive website design – one that costs less and perhaps requires less effort to develop?Spending resources on your website is an important...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
I have gone from zero to 2 blogs per week in last 4 months. I have started to like writing so much that I am determined to write a book before end of year. Blogging truly is an amazing business tool, and a great way to share your thoughts, experiences, brand, your...
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
The following blog highlights the never-ending debate in marketing. Is marketing all about creativity or is it more data-centric? This blog explains the role of that creativity and data plays for a successful campaign. Marketing Professionals have long...
