Online marketing spend @ B2B companies in 2013 on a steady rise and trend continued in 2014 and 2015 If you’re working in the B2B space, this blog is for you. It will arm you with the data necessary to convince, compel, and persuade skeptical or...
How does a traditional sales process work? The first step begins when a customer learns about the product. This can be through any medium – a sales person, an advertisement or even word of mouth. Next is when the customer understands the benefit the product...
You are finally done with writing your blog post. It has been proof read and is good to go. The next thing you want to do is to publish it immediately.Behold! Do not make the mistake of posting your blog right away. Sit back and consider ways to ensure that your blog...
The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...
The four “Ps,” Product, Pricing, Promotion, and Place have decided the fate of every ‘cash cow,’ ‘dog,’ ‘star,’ and ‘question mark’ ever brought to life. And ever since the rise of social, viral communities, ‘Promotion’ can now largely take place on the internet. That...
This blog post, infographic and its associated images have been reproduced with the explicit permission of Salesforce, Canada. While many people focus heavily on customer acquisition, they many not realize that each and every lost customer can...
