The four “Ps,” Product, Pricing, Promotion, and Place have decided the fate of every ‘cash cow,’ ‘dog,’ ‘star,’ and ‘question mark’ ever brought to life. And ever since the rise of social, viral communities, ‘Promotion’ can now largely take place on the internet. That...
This blog post, infographic and its associated images have been reproduced with the explicit permission of Salesforce, Canada. While many people focus heavily on customer acquisition, they many not realize that each and every lost customer can negatively impact their...
Get readers to convert! I am a bit concerned about how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term...
As a founder of some fascinating IoT products for a major telco and now a passionate entrepreneur in the ICT world, building a portfolio of products around IoT, Big Data, Cloud, Security and Digital Marketing that focus on helping solve business problems – it...
Social networking site use by age group, over time Based on the needs of the demogrpahic change and how technology was evolving everything – we at MarkiTech, knew that digital marketing and social media was the wedge to open doors with new B2C...
Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
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