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Replug: 10 Ways to Increase the ROI of Content Marketing

Replug: 10 Ways to Increase the ROI of Content Marketing

by Nauman Jaffar | Apr 4, 2016 | digital marketing, Marketing, marketing strategy

Get readers to convert! I am a bit concerned about how many companies are either not writing any content  or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term strategies...
Marriages of Convenience – Internet of Things (IoT), Big Data, Social Media and Cloud

Marriages of Convenience – Internet of Things (IoT), Big Data, Social Media and Cloud

by Nauman Jaffar | Mar 28, 2016 | digital marketing, IOT, social media

As a founder of some fascinating IoT products for a major telco and now a passionate entrepreneur in the ICT world, building a portfolio of products around IoT, Big Data, Cloud, Security and Digital Marketing that focus on helping solve business problems – it...
Replug: How Startups can reach SMBs and beyond?

Replug: How Startups can reach SMBs and beyond?

by Nauman Jaffar | Mar 7, 2016 | digital marketing, Digital Media, small business, social media

 Social networking site use by age group, over timeBased on the needs of the demogrpahic change and how technology was evolving everything – we at MarkiTech, knew that  digital marketing and social media was the wedge to open doors with new B2C customers – I...
Replug:6 Steps to Measure the ROI for Social Media

Replug:6 Steps to Measure the ROI for Social Media

by Nauman Jaffar | Feb 9, 2016 | digital marketing, social media

Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
Replug: HubSpot vs Infusionsoft: Which Tool is better for your Digital Marketing and Consulting Business?

Replug: HubSpot vs Infusionsoft: Which Tool is better for your Digital Marketing and Consulting Business?

by Nauman Jaffar | Jan 8, 2016 | digital marketing, Marketing, marketing consultants, marketing strategy

Read about the dilemma our CEO was faced with while deciding which marketing automation tool to partner with for our very own Digital Marketing and Consulting Business!On 25th April, 2015, after several weeks of consideration and some sleepless nights, I was about to...
From Meta Keywords to Quality Content: How SEO has evolved over the years.

From Meta Keywords to Quality Content: How SEO has evolved over the years.

by Nauman Jaffar | Dec 3, 2015 | digital marketing, Marketing, marketing strategy

Darwin’s concept of evolution is not only limited to humans anymore –  as search engine algorithms change, modify and evolve, so do SEO techniques. Search Engine Optimization (SEO) has long since grown past the rankings game – the search engines are no longer...
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