Today we live in a wired world and need to understand strategies to connect to consumersThe “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed...
Story telling in marketing and technology is poised to become a huge trend especially as Big Data, Cloud, Mobility, IOT, Digital Marketing trends collide. It always was an art and will now become even more important with the exponential rise in data and competition....
Ace the job hunt using social media strategiesWritten by Nauman JaffarI was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. He quoted my exact words which I had asked a well-wisher “After sending out...
In simple words, because, without a bit – no, a lot – of help, it’s not supposed to. There’s something seriously wrong with your penetration, commercialization and marketing strategy if you believe your product is so unique that potential clients will be queueing up...
The tech savvy and social media generationGeneration Y; The Boomerangs; The Peter Pan GenerationIf you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re...
You are finally done with writing your blog post. It has been proof read and is good to go. The next thing you want to do is to publish it immediately.Behold! Do not make the mistake of posting your blog right away. Sit back and consider ways to ensure that your blog...
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