I was reading an interesting article today and thought I would comment with my thoughts on the subject line. The conclusion of the article was that starting a new business is a leap of faith – the article articulates that 99% of new ideas and...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
One of the key learnings from Day 1 at HBS has been the ever growing importance by companies to continue to evaluate, critique, dialogue, discuss, research and evolve their strategy. Strategy needs to be dynamic.Those companies that think that they have a good handle...
Internet penetration will reach 50 users per 100 people in 2015. Helped partly by the web’s remorseless advance, software will be the oat exciting corner of the IT industry – This according to Forrester, a research house, outlays on computer programs will...
