According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
Here is a list of items that got my attention and have huge potential due to a significant market need that they fulfill. Want to see if you guys have a great product in mind that could solve a major problem for others. Kindly share as comments. 1. Lifestraw - Look...
High level synopsisProviders of luxury will need to offer more than expense items than to take advantage of the growing market. Sophisticated consumer are shifting their preferences and marketers need to pay attention. Revenues of upmarket hotels this...
I was reading an interesting article today and thought I would comment with my thoughts on the subject line. The conclusion of the article was that starting a new business is a leap of faith – the article articulates that 99% of new ideas and...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
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