Have you heard all those technology and marketing buzz words – Marketing automation, Lead nurturing & generation, Digital Marketing, Big Data, Machine Body Language, Web analytics, Web traffic, Content marketing, Webinars, Email Marketing, Youtube...
Lead Generation Process using Marketing Automation ToolsThe MarkiTech team has been engaged recently in which marketing automation tool to invest in to its sales and leads generation and closing process. As digital marketing and marketing automation takes of, what...
Extracted from a recent post by marc_saltzman and edited by Nauman Jaffar As a marketing and technology consultant and previous business leader who managed the mobile applications portfolio for our B2B segment – I keep getting asked as to which business apps do...
Today at our weekly team meeting we decided we needed to hire our first employee….Now my LinkedIn post reads something like this —Looking for a talented individual with great communication, high enthusiasm, sales & marketing background, flavor for...
Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
