Extracts from Philip Kotler and David Reibstein Do companies still need marketing departments? And if they do, should they focus on the P of promotion (often the case) or be principally responsible for the three other Ps: product, price and place?...
Many think that marketing and Sales functions are one and the same. Let us define these two functions. Marketing is finding out what people want, why they want it and how much they’ll spend. Don’t confuse marketing with advertising. Sales is...
By John Haltiwanger in StrategyHave you ever thought about how much time you likely waste deciding what to wear in the morning? It’s probably made you late to school or work more times than you can count. We waste so many precious moments concerning...
One of the key learnings from Day 1 at HBS has been the ever growing importance by companies to continue to evaluate, critique, dialogue, discuss, research and evolve their strategy. Strategy needs to be dynamic.Those companies that think that they have a good handle...
Have you every had an ulcer feeling before going to work. I am sure most of you would have come across some great leaders and then some very bad leaders…..if you close your eyes and think about how you felt every day while you were with a great leader...
A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month.Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything...
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