VIA: RawpixelBased on Statista, the global IT staff augmentation market size before Covid-19 was worth 92.5 billion. After Covid-19, the size grew to $132.9 billion which shows a great change in the trends. Priorities and requirements change for any organization and...
In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a world of...
Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...
Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software and connectivity in myriad ways. These...
  A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month.Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything...
 One of the management theories I strongly believe in is —how to be sure we find happiness in our careers and what we do —is from Frederick Herzberg and Clayton Christian, who assert that the powerful motivator in our lives isn’t money as some of us might incorrectly...
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