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Marketing, Technology & IT space is getting extremely complicated – what will guarantee product success across CMO, CTO & CIO functions

[cta] In the last one year of my market research before starting our own marketing agency focused on helping commercialize technology products in the B2B and Mobile space, I now firmly believe that there is a role for a marketing and technology integrator. With a...

Digital Marketing for Small Business is no longer a nice to have but a must have

Today, I had a long deep dive session with a very successful business owner of a technology company as was trying to understand his perspective of why he sees no value in marketing. With 73% of adults (source...
Economist Predictions for 2015 – IT Software and services

Economist Predictions for 2015 – IT Software and services

Internet penetration will reach 50 users per 100 people in 2015. Helped partly by the web’s remorseless advance, software will be the oat exciting corner of the IT industry – This according to Forrester, a research house, outlays on computer programs will...
Why We Turn Away 90% of Our Opportunities – Kyle Reyes

Why We Turn Away 90% of Our Opportunities – Kyle Reyes

  A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer. There was nothing like cashing that check every single month. Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything...