According to McKinsey, there are three C’s of customer satisfaction: consistency, consistency, consistency. Gallup recently published a research stating that customers that feel emotionally connected are more loyal to businesses that not.As a marketer, I cannot...
Social Media Marketing is fast becoming a fine art. Consumers today use different platforms from the multitude of available ones and in order to effectively communicate with them, businesses have to be establish their presence on every single one of them.Although...
Here is a list of items that got my attention and have huge potential due to a significant market need that they fulfill. Want to see if you guys have a great product in mind that could solve a major problem for others. Kindly share as comments. 1. Lifestraw –...
With rumours flying back and forth, the MWC15 promises to be one of the biggest event to hit the Mobile world this year.Key Note SpeakersSome of the keynote speakers include big names such as:Facebook CEO Mark ZuckerbergChristian De Faria, CEO of Airtel AfricaMario...
MWC or Mobile World Congress 2015, as the name implies is the biggest event to hit the world of mobile communications. It is a four day event scheduled for 2nd – 5th March at the Mobile World Capital, Barcelona.MWC is the place to be, since it boasts more...
Like every other field, sales has also evolved past the hackneyed stereotypical image of a sales person, dressed in a hat and a coat, a briefcase in hand, going door-to-door, getting people to buy from them. With the shift in consumer behaviour,...
So you have a small business, you are still growing, learning to fly…how can you compete with the big wigs out there, with their numerous resources and their very name pulling in the top talent by the day? “Information Mobility” is the...
High level synopsisProviders of luxury will need to offer more than expense items than to take advantage of the growing market. Sophisticated consumer are shifting their preferences and marketers need to pay attention. Revenues of upmarket hotels this...
Being a remote worker for almost a year now – not within country, not even within the same continent – has been an amazing learning experience for me. The freedom to work at my own pace, at my own time, in my own home has been liberating to say the least. ...
I was reading an interesting article today and thought I would comment with my thoughts on the subject line. The conclusion of the article was that starting a new business is a leap of faith – the article articulates that 99% of new ideas and...
