Get readers to convert! I am a bit concerned about how many companies are either not writing any content or what they are producing is at best – mediocre. Furthermore, they are neither analyzing their customer base nor are they developing longer term strategies...
What better way to start this blog than by quoting from Alvin Toffler’s 1970 book “Future Shock”: “future shock” [is] a way of describing the social paralysis induced by rapid technological change…”. And in defining the components of this “shock”, Toffler...
You are finally done with writing your blog post. It has been proof read and is good to go. The next thing you want to do is to publish it immediately.Behold! Do not make the mistake of posting your blog right away. Sit back and consider ways to ensure that your blog...
Social media has transformed many aspects of the way businesses work – including vendor selection. This post walks through different aspects that B2B Buyers consider before finalizing their vendor. It examines ways in which social media works to influence B2B Buyers...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
