What is the purpose of marketing strategies? In the end, it comes down to being able to drive leads, which eventually drivesrevenue. Companies spend millions of dollars developing strategies to maximize their leads and an important component of lead generationhas to...
To create or to curate? This is a question that many marketers struggle to answer. Content creation is believed to be the king of inbound marketing. It drives traffic to a company’s website, increases SEO rankings and is instrumental in getting leads. However, it has...
Edited by Nauman Jaffar (Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others) Executive Summary Every business decision maker, digital marketing expert or chief marketing officer (CMO) wants to...
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