How to create content and maximize ROI?Edited by Nauman Jaffar(Content taken from examples of MarkiTech, blogs from UPen, Harvard Business School, Turkish Airlines, McDonalds and others)Executive SummaryEvery business decision maker, digital marketing expert or chief...
Negotiating well is key to starting business in any country[cta]Executive Summary:A Courtship, a dance –that paints a picture of what negotiations is all about here in North American corporate and business culture. The key to this great dance is to drive an outcome or...
The idea of disruptive innovation proposed by Clayton Christensen seems a very illusive goal for startups. How exactly can disruptive innovation be achieved? Companies seeking to introduce disruptive innovation continually sustain it by creating a minimum viable...
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