Social Media -a term that is thrown around more frequently than any other. You get tips on “How to improve your social media standing?” to “How to grow your social media following?” and so on and so forth. Every company, every business be it a...
Written by Nauman Jaffar I was asked for a job reference today by a consultant (volunteering) in my team who is also a new immigrant. What he said, echoed my sentiments exactly when I was in his place; “After sending out hundreds of résumés to dozens of...
The “Wild West” Internet of Everything & Mobile Marketing – strategies to do marketing to digital consumer I use this cliché advisedly here; it is indeed wild territory out there, available for you to stake a claim if you have...
Generation Y; The Boomerangs; The Peter Pan Generation If you’re a middle to senior manager – and why wouldn’t you be if you’ve slaved for years under experienced bosses to lean the their business tricks) – chances are you’re just one of the many hopelessly...
Content Marketing is the next big thing that companies are using to get traction. As a result of this trend, a plethora of content available online is saturating the market, making it difficult to get the attention you want. However, there are ways around it. By being...
Many agree that this is the age of social media. Social media is no longer limited to people only connecting with friends and sharing moments with them in the form of photographs and videos. Organizations are trying their best to make use of the audience available at...
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